Creative Authentication

About Creative Authentication 


Creative Authentication addresses the meaning of “being creative” in the modern world ideology. Where everything is formulated to be a novelty, new products or new solutions are the valuable ones and similar ideas seem not to be worthy, creativity can be a potent tool if used as a strategy to challenge complex problems. This project was conceived as response to an Internet era where everything is being posted online, and raises questions as:

How creativity can be achieved?

Is it a privilege that only a few have?

Can it be developed as any other skill?

Through artistic expression, I intend to demonstrate the potential for a creative process fed by critical feedback. Informed by art, design, and system thinking, the aim of the project is to visualize how creative people travel back-and-forth through a process of materialization and de-materialization of ideas; starting from the abstraction of the mind, moving to the physicality of our reality, and returning back to the abstraction of the Internet.


The abstract of an idea.

"Just make a cube"

An idea is the starting point of any project, most of the times is not fully developed, it is only a glimpse that holds the potential of a far more interesting and compelling story.

The rationalization of an idea. 

"Make an opposite of the previous cube".

The first rationalization will become the first feedback that provides an initial thought on how people perceive objects differently through sensation. With the two cubes, a series of basic but specific questions about sensation were done to random people. The objective is to determine how anyone experience different responses to the same objects.

Questions to develop next iterations

What is it? - What is the size? - What color does it have? - What texture does it have?


The first iteration of both cubes.

"Make two new cubes with feedback from 10 different people".

The second stage of the project was to develop two new cubes using the information gathered from the interviews. The objective is to start determining patterns of information within the responses and design following people’s input.



The second iteration of cubes adding:

"Experience questions".

To the previous questions about sensation, specific inquiries of experience were added, with the objective of observe how people previously interviewed, react to next iteration of their ideas and responses. And also to collect new information to develop the new iterations


Questions to develop next iterations

How does it feel? - What is your perception of touching it? - What memories does it bring?


The third iteration.

"Make two new cubes using both sets of feedback".

With the responses collected from the first six cubes, the next step as a designer is not only to create another set. At this point is important to reflect the both verbal and non-verbal responses, since the objective is to iterate a “new experience” for users; the critical aspect in this stage is to develop a strong analysis of the data


Questions to develop next iterations

Is the data collected present on the cubes? How can the data be used differently?


The fourth iteration of cubes, adding:

"Association questions".

The following questions related to object-association were added, the full survey was inquired for each cube, bringing new ideas and thoughts once the questions were more specific to a goal, rather than the more concrete questions of sensation.


Questions to develop next iterations

What is the meaning of this object? - How do you imagine this object to be used? - Does this object remind you of something in specific? - Do you see any relationship between the objects?


The fifth iteration of cubes adding.

"Summary questions".

The summary questions are a particular way to demonstrate how people based on their experience with of all cubes, are capable of imagine or conceptualize a new iteration just by observing and reflecting on all questions. The creative process becomes not only a one way thought, rather a feedback loop between that bounds creators and users.


Questions to develop next iterations

How would you compare all the objects together?- If you had to make a new object, what would you do?


The sixth iteration of cubes. 

"Make two new cubes with a function".

But as designers the aim is to create useful objects, at this stage is not only important to “create” novelty. The object is now pushed to a second level. Being the most important, the process of engaging with users and understanding patterns of information and creating strategies for ideation and design.


Question to develop next iterations

What would blow your mind?


The seventh iteration of cubes.

"Make two new cubes that blow your mind".

This is the last step of my research and it became a synthesis of both my Master degree and my thesis, a journey that taught me how to be critical, explore and stand for what I believe: Everyone and everything is interconnected: people, behaviors, products, services, environments, systems, etc.; and design is the tool that harmonizes those connections.

© Copyright 2014 | Thesis Work by Carlos Ortega-Morales. Main advisor Martin Klaeschen.